E-commerce marketplace Flipkart on Monday announced that it has collaborated with HP, Intel, and Microsoft so that consumers can buy the HP Imprint, an Intel Core i3-powered Windows 10 laptop priced at Rs. 35,954, at Rs. 999 per month by availing a 36-month EMI option.
This collaboration is an effort to tap college students and first-time PC buyers. Flipkart has also partnered with ICICI Bank and Citibank to provide hassle-free financing options to consumers.
"With Flipkart's wide market reach combined with an industry-first affordable 36-month EMI option, we are certain that this offering is a winning combination and will strike a chord with our customers reinforcing our undisputed position as laptop market-leaders in the country," Amitesh Jha, Vice President - Electronic Devices at Flipkart, said in a statement.
Commenting on the partnership, Ketan Patel, Sr. Director, Personal Systems, HP Inc. India said, "In our quest to consistently amaze our customers, we are happy to collaborate with Flipkart and Flipkart's reach coupled with our superior technology will help us digitally enable the citizens in every nook and corner of our country."
The initiative enhances Flipkart's wide selection of laptops curated for its current "Back to College" campaign which offers deals and selection to students.
The laptop category is the third largest category on Flipkart and is growing more than 30 percent year-on-year against the industry growth of approximately 5 percent. The company says its Back to College itself has seen a 30 percent increase in sales since its launch, and boasts that features like No Cost EMI and Doorstep Product Exchange helped drive this growth.
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